THE GIG
This gig was to highlight a new underwear collection from 2UNDER, an apparel and underwear company with unrivaled comfort in its products. We shot at the Golf Club of Jupiter in its elegant ballroom.
THE CLIENT
2UNDER was the client; they are famous for comfortable, stretchy, and soft men’s under garments. They carry underwear in various styles, T-shirts, hats and socks as well. Rickie calls them “the most comfortable underwear on the planet.”
THE MODEL
Rickie Fowler is a world-famous golfer, with a storied career. Most recently, he won the Rocket Mortgage Classic this past summer. I’ve worked with Rickie several times, both for 2UNDER and other clients like TGL, the golf league, and NBC Sports. He is awesome to work with–friendly, present, and even suggests poses and ways to improve the photos. It’s a real benefit to work with an athlete who has experience with other top brands because his views are valuable to a photographer.
Below are a few behind the scenes photos and a display from the PGA Show in Orlando, Florida.
HIGHLIGHTS
I’ve worked with Rickie for many years, and I can say, “I’ve asked Ricky to take his pants off more than his wife.” Joking aside, he makes the work entertaining and is professional yet fun to work with.
One neat aspect of this shoot was that my photo assistant, Jeremy Myers, is a University of Central Florida student. Five years ago, he took a selfie with Ricky on a golf course at a tournament.
And then took this selfie on the day of the 2UNDER shoot.
It really makes the day sweeter when the gig has such a feel-good story in the end. Jeremy was over the moon with excitement. My tagline for my business is We Play to Your Passion and on days like this those words speak volumes. My work truly is my passion and my clients are the best.
If you’re a manufacturer, retailer, or event company that needs photography for social media, marketing, advertising editorial work or store displays, I can help. I have years of experience making products, people, and places look good. Contact me today at 407-592-6990.