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Lee Trevino for Yamaha

Lee Trevino for Yamaha

Lee Trevino for Yamaha

The Merry Mex.  SIX majors.  Marine.  Golf Hall of Fame. A rubber snake.  Struck by lightning.  29 PGA tour wins.  Yamaha Golf Car Lover!

We photographed Mr. Lee Trevino on December 15, 2013 at Reunion Golf Resort in Orlando for Yamaha.  Even at 8am, this legend had our crew laughing.  It didn’t hurt that we were also working with Adrienne Ferreira.  Please, Google her.

We made pictures of Mr. Trevino for about 6 hours.  We had multiple Profoto lighting setups and locations including 18th fairway, clubhouse, proshop, green screen and a private home.  We were using the Yamaha fleet vehicle, personal, transportation and a refreshment car.  Who the heck doesn’t like seeing that thing on the golf course!

It was also really interesting to hear Mr. Trevino work with a video crew for an hour.  He spoke of his beloved Yamaha Golf Car he had for 22 years.  It was unscripted and genuine.  Yamaha probably doesn’t advise this, my Mr. Trevino said he never changed the oil, spark plugs or anything for that matter.  You could tell he loved the product.

Yamaha is using the imagery on their website, advertising, brochures, collateral and more.  Below is a website screenshot.

It was great seeing my work displayed at the 2014 PGA Merchandise Show in Orlando, Florida.  Yamaha used 8 large prints high in the corners of the booth, four more large inside high, and dozens more inside the booth.  What’s really wild is that Donald Trump showed up in the booth during Mr. Trevino’s appearance!

Thank You YAMAHA!

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Lee Trevino for Yamaha

Lee Trevino for Yamaha

 

PGA SHOW 2014

PGA SHOW 2014

 

Lee Trevino and Donald Trump

Lee Trevino and Donald Trump

 

2014 Yamaha at PGA Show

2014 Yamaha at PGA Show

Lee Trevino and photographer Cy Cyr

Lee Trevino and photographer Cy Cyr