Graeme McDowell won the U.S. Open golf championship at Pebble Beach in 2010. The Irishman, who calls Orlando home, has his own line of fantastic apparel.
I first met Mike, the president of GMac Apparel, in 2015 at an Orlando function. He mentioned that they’ll need new photos for future marketing. Well, more than a year passed when I got a random call from Mike saying he remembered me from over a year ago, and to see if I was interested in the gig. I couldn’t believe Mike remembered my name, never mind my phone number.
We organized our make up artist, stylist and assistants. We used Lake Nona Golf Club, Nona Blue and Graeme’s home as locations. The shoot, done in the summer of 2016, went fabulous. It was great to hear Graeme be hands on with Mike about the fit and looks of the shirts and pants. Graeme isn’t just a pretty face for the brand, he’s very involved in every detail. I didn’t know what a placket was until I heard them talking about it. Graeme and Mike decided to change the piping color on a shirt during the photoshoot. Sounds like boring stuff for buyers, but real thought, energy, expense and hard work goes into each element.
It was great to visit Graeme’s office, as it had the US Open trophy on a shelf. We shot a few pictures in the office with the trophy in the background. And his garage was full of bags and clubs from tournaments past.
I look forward to more work with Graeme in the future and wish him nothing but success.