I got an email on April 4, 2013 to photograph John Galloway, Vice President and Chief Marketing Officer of Hard Rock. I brought along my assistant Craig to the Hard Rock Vault, a warehouse in Orlando with an incredible amount of rock and roll history. Craig and I set up a Profoto 7B near a wall of guitars. Not just any guitars, but those belonging to rock Gods.
We were to create portraits for the cover and inside of Direct Marketing News magazine.
We noticed outfits, drums, paintings, guitars, toys, autographs, speakers, props, documents, cases and many other instruments from rock and roll’s greatest names such as The Who, Elvis Presley, Eric Clapton, Poison, Eagles, Prince, Oasis, Beatles, Michael Jackson, Madonna, Roy Orbison and Pink Floyd. Artifacts make a stop in the vault before heading out to Hard Rock’s locations worldwide.
Craig and I spent an incredible two hours in the warehouse. It’s location will remain a secret as it’s not open to the public.